Home Services
Websites for home service businesses
HVAC, plumbing, electrical, lawn care, pressure washing. These are quote-driven businesses where nobody buys off a shelf. Somebody describes a problem and asks what it costs, and the website's only real job is to make that conversation start.
What your customers check first
Can I get a number without a phone call
A quote form in the hero, above the fold, four fields at most. Every additional field costs you submissions, and a form buried on a contact page costs you most of them.
Do you come out to where I live
The second question after price, every time. Real service area pages, not one line in the footer, so somebody two towns over knows before they call rather than after.
How fast can you get here
For a burst pipe or a dead furnace in January, response time is the entire decision. If you offer emergency service, it needs to be the loudest thing on the page with a number that dials on tap.
Have you done this before, near me
Photos of real jobs beat stock imagery every time, and before and after pairs beat single shots. People are trying to picture their own house, so give them something close to it.
What we build for you
- A quote request form in the hero, kept short on purpose
- Dedicated service area pages instead of a footer list
- Click-to-call that is obvious on a phone
- Emergency service treated as its own path when you offer it
- Photo galleries of real jobs, with before and after where it helps
- Service pages that explain the differences customers do not know
- Reviews placed before the contact section, not after it
- Google Business Profile setup so you show in the map pack
Built and running
Pinnacle Pressure is a pressure washing company with the quote form sitting in the hero, dedicated service area pages, reviews and online booking. We built it on WordPress deliberately, which gave us an honest basis for comparison, and we wrote up exactly what that platform cost and gained versus the custom sites we usually build.
Contractor Websites: What Homeowners Actually Look For
The checks that happen before the call.
HVAC Company Websites: What Homeowners Need
Seasonal demand and emergency calls.
Plumber and Electrician Websites
When the customer is already panicking.
Lawn Care Business Websites
Recurring work needs a different pitch.
Make the quote easy to ask for
If your phone rings from word of mouth but never from Google, the fix is usually smaller than you think.